The European Publishers Council is working with partners from all across the media and creative industries via the recently formed Linked Content Coalition to implement an innovative twelve month project. Proposed originally as part of the “Big Ideas” for the Digital Agenda competition launched by the European Commission, partners will work together to help the content sector manage their copyright more effectively on the Internet. Indeed, as Neelie Kroes declared during the Forum d’Avignon 2010.
“We can therefore see that copyright is being respected less and less and in some sectors the levels of piracy demand that we take a look at what we are doing wrong. We have to ensure that copyright serves as a building block and not a stumbling block.” This project provides an opportunity to develop an effective set of metadata standards, using technology to make the management of copyright licenses much easier on the Web. As the website of the project underlines, in order to reward creators, it is crucial to develop an infrastructure that allows copyright to be efficiently administered online.
What is the long term purpose of this project ?
This 12 month project, run in partnership with the Linked Content Coalition, implements the EPC’s contribution to the European Commission’s call for “Big Ideas” for the Digital Agenda.
We aim to lay the foundations of a fully connected standards-based communications infrastructure to enable more effective management of copyright online. Working with the grain of internet technology we can improve how rights information is communicated throughout supply chains to
- give businesses more options, markets and business models to expand the European digital media economy and
- ensure that users, both consumers and B2B, can easily access and enjoy more content whether through human readable or automated licensing schemes.
How is it an innovation regarding the copyright model in a digital era ?
This innovative project aims to make copyright work with the way the internet works which is really good at managing vast quantities of data, processing millions of data transactions every second. Moving copyright management from human-only mediated paper transactions to machine to machine communications we ensure the Internet understands and handles the rights information attached to content. This project is cross-sectoral, for the first time bringing together all content sectors in an effort to build commonalities between our metadata standards and how we communicate our rights information. Commonalities bring interoperability which is needed in an ever increasing automated internet environment.
Why does the European Publishers Council think that creating a technical framework for cross media may be a solution to promote legal offers on the Internet ?
This project will support the future viability of the creative content sector by creating a common framework where rights can be traded more efficiently and more cost-effectively. In turn this will underpin a sustainable trading infrastructure online and, we expect, create new business opportunities and expand the digital economy. We need to make it easy for users to access our content, whether they are consumers, businesses, humans or machines, just like the internet itself. The Linked Content Coalition starts work next month to facilitate this voluntary but effective market for automated and semi-automated rights trading.