Angela Mills Wade, Executive Director of the European Publishers’ Council, has been appointed the new Chair of the European Interactive Digital Advertising Alliance (EDAA). She takes over from out-going Chair, Townsend Feehan, CEO of IAB Europe, the organisation which has held the position and successfully steered the EDAA since its inception in 2012.
Angela Mills Wade brings a wealth of experience to the position, as the Executive Director of the European Publishers’ Council (EPC), a high-level lobby group of Chairs and Chief Executives of major European media corporations since 1991 and Director of Europe Analytica.
Commenting on her appointment, Mills Wade said:
“The EDAA is well established in delivering best practice initiatives for interest-based advertising. Effective and meaningful self-regulation in this space is more vital than ever, as we look to bridge the gap between online advertising businesses that handle consumer data, and consumer trust, to ensure a rich and open Internet ecosystem for all. We have recently passed a turning point in the field of data protection legislation, and I look forward to steering a new chapter of this important organisation, to tackle the critical challenges that we face as a responsible industry towards our consumers.”
Read more on the EDAA Website.